Nike has revealed a pair of $350 ‘Back to the Future’ sneakers with ‘power laces’ controlled from a phone.
The new Nike Adapt BB are specifically designed for basketball and automatically tighten or loosen with a press of the button either on the shoes themselves or via a smartphone.
The range will initially go on sale only in the US for $350 dollars (£272), on February 17th – although they are expected to sell out instantly.
Nike has said that users can programme different settings that dictate on how the laces are tied, such one setting for playing a basketball game and one for just lounging in.
The sneakers are modeled on the self lacing shoes Marty Mcfly wore in Back to the Future II
The shoes will require charging, and each pair will come with a recharging mat.
‘We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,’ says Eric Avar, Nike VP Creative Director of Innovation.
The article was published on Daily Mail. Continue reading…